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Case study · Advice-led online shop
The advice you get at the counter, online.
Apotheke zum heiligen Joseph runs its own brand. It could only be bought in the shop, with advice given across the counter. The online shop had to carry both, and stay within every wording rule for food supplements.
- Client
- Apotheke zum heiligen Joseph, Mag. pharm. Wachouschek OG, commissioned through SEEWALD Marketing Service
- What it is
- Own-brand online shop, plus the pharmacy website
- Scope
- New build, twenty-five products with premium product pages
- Live
- Since 2023, maintained by us ever since
View the site Publicly visible. You can check every statement on this page there.
What happened
The advice had to come along.
- 01
Before
The brand was only available in the pharmacy. Anyone who bought it had first spoken to someone who could explain what a product is meant for, how it is taken and who it does not suit. That conversation disappears online. A shop that shows only an ingredients list sells the same product less well, and answers none of the questions a customer asks without hesitation in the shop.
- 02
The task
Turn the advice into a product page, within what may be said. For food supplements this is no formality: the EU Health Claims Regulation sets out which health claims are permitted, and the labelling rules set out what must be shown. That made the task twofold. The content had to advise without promising anything. And the structure had to give mandatory information a fixed place, so it is not lost with the next text edit.
- 03
What we built
A WooCommerce shop in which each of the twenty-five products has a complete product page. The mandatory information sits in dedicated fields, not in running text, and cannot be overwritten by accident while editing. Bianca did the product photography. For an own-brand product that is no minor detail: the photo on the product page is the only chance to show the pack the way it looks on the shelf.
The advice, translated
What gets asked at the counter is now on the page.
Tap a question as it would be asked in the pharmacy. Next to it you see where the product page answers it.
Asked at the counter
Photo: Bianca
Josephs
An own-brand product
What it is meant for
Calculators
€0.84 a dayLasts for (days)
Delivery
Exact delivery dayFree delivery from…
Composition
Who it suits
Right for you if…
Probably not if…
Use
Questions by topic
Mandatory information
In dedicated fields, cannot be overwritten while editing
Result
Measured by the client, not by us.
+50%
own-brand sales in the first year25
premium product pages2
sites: pharmacy and brand
“In the pharmacy I take time for every consultation. The product pages now do the same – they explain what a preparation is right for, and what it is not.”
What went into it
Do you sell something that needs explaining?
Coffee, cosmetics, technical equipment, specialist goods: wherever a product needs explaining, the product page decides whether someone buys or keeps looking. Send us one, and we will tell you what it is missing.
Investment
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- 1Goal
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Your brand can do more. We will show you how much.
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