Fifteen languages, one house, one system.

Hotel, congress and resort each had their own page, their own booking route and their own tone of voice. A guest arriving from abroad landed on whichever one a search engine had picked that day and frequently never discovered that the other two existed on the same site.

Enquiries came in at around ten a month. Most bookings arrived through the portals, which means a share of every one of them left again as commission.

Not a redesign. The structure itself had to be rebuilt so that one house with three faces reads as one destination — and so that a guest from any of fifteen language regions gets the same path to a booking rather than a machine-translated approximation of it.

The brief named Atlantis The Palm as the reference point. Not to copy it, but because it is the clearest example of a place that presents several businesses as one destination without any of them disappearing.

One structure with three entry points, so a visitor can arrive at the congress centre and still be one click from a room. Fifteen languages with their own URLs and hreflang, so each market can be found in its own language rather than redirected into a shared one.

Direct booking placed ahead of the portals on every route through the site. Not hidden, not buried under a comparison — first, because every booking that comes through a portal costs money that never comes back. The technical work behind it is described on our websites page.