Design & print
Bianca has been doing this for twenty years. Corporate identity, packaging, catalogues and everything that goes to press — delivered print-ready, not as a JPEG with the printer left to figure it out.
How this is organised
The first three set the system. The last three apply it to something physical. If your question is about how a shop works rather than how it looks, that is Daniel’s half of the studio.
Define it
The system everything else inherits from: colours with their print and screen values, type with its licences, spacing rules, and the reasoning behind each decision. Without it, every later job starts from nothing.
Define it
A mark that still reads at sixteen pixels and at three metres, in one colour, on a dark background and pressed into paper. Most logos are drawn for one of those and fall apart in the other five.
Define it
Every variant, every format, and a guide your team can actually follow — so the next flyer does not arrive with the logo stretched and the wrong shade of green.
Produce it
Labels and cartons designed for the shelf and for the photograph on your product page. Those are two different jobs, and doing them together saves you a reshoot.
Produce it
Long documents that are still readable on page eighty. Grid, type hierarchy and image treatment are set once and then applied — which is also what keeps the price sane.
Produce it
Posters, roll-ups, vehicles, trade fair walls. Checked at distance rather than at 100 percent on a monitor — a headline that works on a screen can vanish on a wall.
Brand and shop usually arrive together. If both are on your list, there is a shorter route: brand and shop from the same two people.
One mark, every scale
A mark is easy to draw at one size. Making it hold together from a browser tab to a motorway board is the part that takes twenty years.
Shown relative to each other, not at actual size. The point is that nothing has to be redrawn between them — same geometry, same weights, same clearance.
Production
Anyone can export a JPEG. These four are what decide whether the print run comes back the way you approved it.
Converted with your printer’s profile, not with a default setting on the last day. Spot colours stay spot colours where the brand depends on them.
Three millimetres of bleed, a safety margin inside the trim, crop marks where they belong. This is the reason your logo does not come back with a slice missing.
Cartons and labels drawn on the actual die from your producer, not on a template that was close enough. A label that is two millimetres out is a label you cannot use.
PDF/X with fonts embedded and images at the resolution the format needs. The file your printer opens without calling back.
If a printer has ever called you and asked for “the open file”, you already know what this section is about.
Either works. Tell Bianca what has to exist and where it has to end up — she will tell you what she needs from you and what she does not.