Blog

Notes from two people who build shops.

Twenty years of doing this, written down where it might be useful. No agency news, no announcements — only the questions people actually ask us, answered the way we would answer them on the phone.

The four questions that stop a purchase

In a shop a customer asks how long it lasts. Online they close the tab [...]

Why your WooCommerce shop got slow in year three

It was fast at launch, nobody broke anything, and now a category page takes six [...]

How many products is too many for WooCommerce?

Forty products can be slower than two thousand. The number that decides whether a shop [...]