Notes from two people who build shops.

Who owns your domain? Check today.

Your website and your email both run on a domain, and many businesses are not [...]

When not to advertise yet

Four cases where advertising is the wrong spend — with the arithmetic that shows why. [...]

The hard part is stopping it saying too little

Everyone worries an AI assistant will say too much. The costly failure is the opposite: [...]

Your shop is already being read by agents

They are already visiting, and most shops cannot receive them. What an agent actually reads [...]

The four questions that stop a purchase

In a shop a customer asks how long it lasts. Online they close the tab [...]

Why your WooCommerce shop got slow in year three

It was fast at launch, nobody broke anything, and now a category page takes six [...]

How many products is too many for WooCommerce?

Forty products can be slower than two thousand. The number that decides whether a shop [...]