Process

How a project actually runs.

The short version is on the home page. This is the long one, including what we need from you at each step — which is the part that decides the schedule far more often than anything on our side does.

The rule

Nobody has ever been surprised by an invoice.

Every project runs on a fixed price agreed before it starts. If something comes up that the concept does not cover, you hear what it costs before we do it, not after. That is not generosity — an argument about money at the end of a project costs more than the work it was about, and it costs the relationship as well.

Step by step

Four steps, and what each one asks of you.

Most agency process pages describe only their own half. The middle column below is the one that actually moves the date.

01

The call

Thirty minutes, usually by video. We ask about the business, not about the website.

What happens

You describe what you sell and what is not working. We say what we would do, what we would leave alone, and roughly what each part involves.

What we need

Nothing prepared. Analytics access or a rough budget in your head speeds it up, but neither is required to have the conversation.

What you get

An honest opinion — including if that opinion is that you do not need us yet, which happens more often than you would expect.

02

Concept and price

A written document, usually within a week. This is where the project is actually decided.

What happens

We write down the structure, the scope, the technical decisions and the price. Everything in it is fixed, including what happens if you change your mind later.

What we need

One round of feedback and a decision. Anything you want different is far cheaper to change at this point than at any later one.

What you get

A concept with a fixed price: what is included, what is not, and what an addition would cost. Yours to keep either way.

03

Build

Four to eight weeks for a website, longer for a shop. Content decides which end of that you land on.

What happens

Design and development run in parallel, with two review points where you see the real thing on a real screen rather than a picture of it.

What we need

Texts, images and product data. This is the honest bottleneck: a build waits for content far more often than content waits for a build.

What you get

A site your team can edit, a short handover, and every account registered in your name — hosting, domain, analytics, the lot.

04

After launch

The part that lasts. Most of our work happens here, not before it.

What happens

Updates, off-site backups, monitoring, and the changes a business needs as it moves. The full schedule is on the maintenance page.

What we need

A message when something changes. We would rather hear about a new product line early than discover it when it appears in the shop.

What you get

The same two people, for as long as you want us. On average that has been more than six years, which you can check on the work page.

Money

Why there are no prices on this site.

A shop with twenty-five products and a shop with two thousand are not the same job. Neither is rebuilding something that works and rescuing something that does not. A price list would be either wrong or so wide that it tells you nothing.

What you get instead is a written concept with a fixed price after the first call, before you have committed to anything. You know the number while you can still say no, which is the only point at which knowing it is worth much.

Two things we say unprompted, because both cost us work and save you money. If a repair is cheaper than a rebuild, we will tell you — even though the rebuild is the bigger job. And if what you actually need is something we do not do well, we will say that too and point you somewhere better. That has happened, and it has never cost us anything worth keeping. The nine services we do offer are the ones we would defend in an argument.

It starts with the call.

Thirty minutes, nothing to prepare, nothing to sign. Worst case you get an outside opinion on your shop from two people who have been doing this for twenty years — and you keep it either way.

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