Blog

Notes from two people who build shops.

Twenty years of doing this, written down where it might be useful. No agency news, no announcements — only the questions people actually ask us, answered the way we would answer them on the phone.

The hard part is stopping it saying too little

Everyone worries an AI assistant will say too much. The costly failure is the opposite: [...]

08
Sep
Your shop is already being read by agents

They are already visiting, and most shops cannot receive them. What an agent actually reads [...]

08
Sep
The four questions that stop a purchase

In a shop a customer asks how long it lasts. Online they close the tab [...]

25
Aug
Why your WooCommerce shop got slow in year three

It was fast at launch, nobody broke anything, and now a category page takes six [...]

25
Aug
How many products is too many for WooCommerce?

Forty products can be slower than two thousand. The number that decides whether a shop [...]

25
Aug

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